Whitewall

A publication's point of view.

An editorial presentation for a publication at the intersection of contemporary art, design, fashion, and culture.

Role: Media kit design
Focus: Editorial design & presentations
Period: 2017–2018

Whitewall and Whitewaller media kit covers resting on warm brown leather

The thinking behind the work.

The starting point

A media kit has to do two things at once: express a publication's sensibility and give a prospective partner a clear way to understand its offer.

The design decision

The design gives photography and cultural content room to lead, then uses restrained typography and a steady page rhythm to organize the publication's audience, formats, and partnerships.

What it made possible

The 2017–2018 media kit connects an image-led editorial world with a clear partner presentation. The design changes pace between full photographic statements and structured information, while keeping the publication’s identity intact.

Whitewall media kit mission page with an art photograph and understated type — A full image and a compact statement establish the editorial point of view.

Whitewall media kit editorial categories arranged in a clean image and text layout — The content offering is organized with restrained type and a clear, repeated structure.

Whitewall digital platform page showing desktop, tablet, and phone presentations — The same presentation language connects print, web, and mobile. Media kit design; publication imagery belongs to Whitewall and its contributors.

Credits

Media kit design: Anastacia Barleva
Publication and editorial content: Whitewall / Whitewaller

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